On April 27th, I went to a wine event in Manhattan at The High Line Hotel. The theme was “Chianti Lovers”. It was not only a celebration of Chianti and those who loved it; it was also an examination of the current reputation of Chianti in the US.
The most interesting part of the event was a seminar for the trade that was called The Media’s Point of View of Chianti. Giovanni Busi, President of Consorzio Vino Chianti, was there to present the viewpoint of the Consorzio (a group consisting of the membership of producers and/ or wine-growers that help to set regulations, fund projects and promote the region as a whole). Ray Isle, Executive Wine Editor “Food & Wine Magazine”, was there to talk about feedback that he receives from wine drinkers about Chianti. Sarah Bray, Writer/Contributor “The Somm Journal”, was able to give more of a wine trade perspective about Chianti. And finally, Luiz Alberto, Founder and CEO of TheWineHub and creator of the #winelover social media community, with almost 19,000 members, was able to talk about what he was seeing from his community in regards to Chianti.
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