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in Senza categoria
May 7, 2016
in Senza categoria
May 7, 2016
0

For Mother’s Day, Buy her a Treedom

From Farmville digital trees to Treedom real ones: An Italian startup wants to make the world green again

Bianca DellepianebyBianca Dellepiane
TREEDOM
Time: 5 mins read

LEGGI QUESTO ARTICOLO IN ITALIANO


I recently discovered Treedom, when my neighbors asked the City permission to cut down a wonderful Eucalyptus that was on public land near my house, because it was obstructing their Ocean view. In fact, the Los Angeles neighborhood where I live is characterized by tree-covered hills sloping down towards the Pacific. In this green and blue landscape, the green is thinning quickly to make room for new homes. When the Parklands Committee authorized this tree cut, I learned that the local regulations require applicants to pay the City a fee so that it can plant a new tree elsewhere. However, I found no specific information about where the new tree will be planted, what type of tree, when, etc. So, while seeking answers to these simple but important questions, I came across Treedom. This e-commerce platform based in Tuscany makes reforestation transparent, interactive and affordable.

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Bianca Dellepiane

Bianca Dellepiane

Esperta di marketing strategico e business internazionale, sono nata in Italia e ho vissuto in Sud America prima di trasferirmi negli Stati Uniti. Dopo l’MBA ho lavorato all’Istituto nazionale per il Commercio Estero (ICE) di Los Angeles. Avendo una forte passione per innovazione ed imprenditorialità, ho poi fondato Bridges to Italy per offrire il mio network e le mie competenze in go-to-market strategy, storytelling e business development a startup italiane ed internazionali affinché possano affermarsi sul mercato USA e rendersi più appetibili per gli investitori americani.  I am a strategic advisor, international business expert and blogger. I lived in Italy and South America before moving to the US. My passion for tech, innovation, and international entrepreneurship has made me an expert in startups go-to-market strategy, storytelling and customer development. Growing up in a family of entrepreneurs, I pursued the startup life after working for the Italian Trade Commission. Since founding Bridges to Italy in Los Angeles, I have been using my entrepreneurial expertise and in-house resources to help foreign startups build their businesses at scale in the U.S.

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Tags: ecologyenvironmentfarmersFarmvilleMother's daystartupTreedomtrees
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